How to Create Quality Instagram Images and Videos to Engage Followers

woman making a video

Instagram is one of the most popular social media platforms we have in the world today. It is specifically targeted towards people that prefer audio and visual content to text. The growth of Instagram has been rapid and it has now become a top priority for not only individuals like entertainers, sportsmen, politicians, and other celebrities but also for all brands and businesses that want to grow. This social media platform is very useful when it comes to building up an audience that is loyal and engaged in your brand.

However, it is important to consider how you can keep your audiences engaged for as long as possible. Thankfully, you can do this through the creation of quality Instagram images and videos. So, how can you do this? Don’t worry; we will be looking at the various ways to create such quality content.

Research Templates

We have a lot of tools that can be used to create Instagram videos and images that will engage the followers and you don’t have to be a skilled Photoshop user to use them. Some of these online tools include Canva, Spark Post from Adobe ( as well as Venngage. These tools allow you to create attractive posts for Instagram. No matter what you want to create; whether it is a post to promote a special offer or you just need a template to publicize new opening times for a business or any other thing, these online tools provide you with ready-to-use templates that will give you a quality post.

Get High-Quality Stock Images

Stock images remain quite useful, maybe not as before but still useful especially in this regard. By using stock images, you can create a varied feed by using it with a mixture of other images, like templates. The result was this will be some quality posts that will catch the attention of your Instagram followers. However, it is important to note that it is not all stock images that can be used to make a varied feed so you have to be careful of the terrible ones. If you want to get photos of high quality that fit into what has been described here, you should go to Unsplash or You are going to see a lot of free images which means you are almost guaranteed to see one that fits into your niche.

Work With Influencers

Influencers play a crucial role in social media platforms including Instagram. Therefore, it is suggested that if you want a regular flow of quality images and videos on your Instagram page, and you want to have more control over your feed, collaborating with influencers should be high on your list of priorities. Collaborating with influencers that already have a good amount of following will give you the avenue to gain more audience which will inevitably attract new followers to your page or account.

While getting instant followers and likes can help boost the growth of your brand, working with influencers will even do better as they will help you develop quality content that will engage your followers. If you happen to be a small brand with a limited budget, you will have to work with micro-influencers and not the big ones. However, whatever the case may be, make sure you are collaborating with influencers in your niche.

Run a UGC Campaign

You can make use of Instagram content created by other people and one of the smartest ways to do that is by encouraging your Instagram followers to make content around a certain topic which you can then post to your feed. This is what is known as UGC, that is, user-generated content.  It can also refer to such other content that is created by the users of any products or customers of any brands about their services or product and it does not necessarily have to be due to encouragement from the brand itself.

The only negative here is that this only works for big and well-established brands. If your brand is a relatively one, this might not be for you as users will most likely only create Instagram content about you or your brand if there is an incentive.

With the essential information provided above, you should now be able to create quality Instagram images and videos that can engage your followers for a long while.